Strategy

We are our customers’ first choice for fiber-based materials.

We are committed to growing and creating stakeholder value by providing the best performing sustainable fiber-based materials. Our vision is to be our customers’ first choice.

The needs of our customers are affected by end-user behavior, which challenges us to constantly develop and improve fiber-based material solutions. Global trends - growing global population and scarcity of resources, increased demand for greener and resource-efficient materials, emerging needs in healthcare, changes in demographics and urbanization - faced by our customers steer our product offering and provide us with a wealth of opportunities.

New roadmap

Ahlstrom’s strategy is built on three key success factors:customer focused solutions with tailor-made products, leading technology and manufacturing platforms, global reach and local insights. Our mission is to provide innovative fiber-based materials with a function in everyday life.

As part of the implementation the company’s business structure was simplified as of the beginning of this year and reorganized into two business areas: Filtration & Performance and Specialties. The aim of this change is to increase market and customer focus. Both segments have business unit specific strategies and operating models. This enables us to provide customer-driven product development and tailored customer service, cost efficiency, better allocation of resources, and specific go-to-market approaches.

The roadmap for execution outlines the change in strategy and is focused on commercial excellence, a new lean operating model, organic growth via higher asset turnover and growth via new platforms. 

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