Ahlstrom and Eureka Forbes announce the launch of innovative gravity-based water purification product based on Disruptor® Technology

Ahlstrom Corporation PRESS RELEASE 19.7.2010 at 11.30


Ahlstrom Group, a leading global developer and manufacturer of nonwovens and specialty papers, announced today that it has partnered with Eureka Forbes Limited to launch a ground breaking product to serve the growing needs for clean water in the Indian sub-continent.

The device, designed and manufactured by Eureka Forbes, which will be sold under the brand name AquaSure, incorporates Ahlstrom's Disruptor® filter media. Disruptor® is a unique technology that removes a wide range of pathogens and submicron contaminants from water. This new AquaSure storage water purifier removes all three types of contaminants from water: physical, chemical and microbiological - without the use of any chemicals and hence, gives not just microbiologically pure, but safe drinkable water.

Designed for the challenging conditions in distribution, storage and end-consumer use in developing markets like India, this technology eliminates the need to add disinfecting chemicals that raise potential public health and safety concerns. In addition, it offers consumers a simple, convenient and affordable way to purify their water, consistent with entrenched consumer habits.

Ahlstrom sees water purification as one of its key product areas for the future and continues to invest in expanding the capabilities of Disruptor® technology. Product applications are now available in a variety of configurations with added functionalities. The technology is unrivaled in combining high capacity and efficiency with low operating pressures of the filter.

Ahlstrom is delighted to partner with Eureka Forbes Limited, an acknowledged leader in the field of water purification products with a very strong presence in India and growing presence in several developing countries. Eureka Forbes is the largest direct marketing company in Asia and has been the driving force in providing a range of solutions for clean drinking water to a large population on the planet.


For further information:

For distribution and related inquiries
Aslam Karmali
SVP, Eureka Forbes
Tel. +91 22 30449817, aslam.k@eurekaforbes.com

For general inquiries
Jerome Barrillon, VP Advanced Filtration
Tel. +1 860 654 8607, jerome.barrillon@ahlstrom.com

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Ahlstrom in brief
Ahlstrom is a global leader in the development, manufacture and marketing of high performance nonwovens and specialty papers. Ahlstrom´s products are used in a large variety of everyday applications, such as filters, wipes, flooring, labels, and tapes. Based upon its unique fiber expertise and innovative approach, the company has a strong market position in several business areas in which it operates. Ahlstrom's 5,800 employees serve customers via sales offices and production facilities in more than 20 countries on six continents. In 2009, Ahlstrom's net sales amounted to EUR 1.6 billion. Ahlstrom's share is quoted on the NASDAQ OMX Helsinki. The company website is at www.ahlstrom.com.

Eureka Forbes, a part of Shapoorji Pallonji Group, is a multi-product, multi-channel corporation and is Asia's Largest Direct Sales Organisation with leadership position in domestic and industrial Water Purification Systems, Vacuum Cleaners, Air Purifiers & Security Solutions. Eureka Forbes has been transforming lifestyle of Indian consumers through Aquaguard - India's only Superbrand Water Purification systems, Euroclean - India's only Superbrand Vacuum Cleaners, Euroair - India's First Indoor Pollution Guard and Eurovigil - Customized Electronic Security Solutions. Eureka Forbes has over 7,000 employees and is proud to add over 2,500 customers everyday. Eureka Forbes believes in enduring relationships as "Friends for Life" and has over 6 million Customer families. Eureka Forbes has operations in over 125 cities & 475 towns across India.

Ranked among India's Most Admired Consumer Durable Companies, Eureka Forbes is a Business Superbrand and is a winner of multiple awards on Customer Responsiveness, and was also honored as one of Asia's Best Employers 3 times in a row.