Ahlstrom presents the compelling environmental credentials of paper for advertising at FESPA 2013 in London

Ahlstrom Corporation PRESS RELEASE June 24, 2013 at 11.00

Ahlstrom, a global high performance fiber-based materials company, offers innovative and sustainable papers for printing of efficient outdoor and indoor advertising. During FESPA 2013 at ExCeL London on June 25-29, 2013, the company will highlight how sustainability is a vital criterion for the advertising industry and showcases its newest products: a metalized paper for stunning outdoor billboards, a reinforced paper for scrolling backlit and a block-out paper for 2-sides printed indoor posters.

Ahlstrom ChantafficheTM poster paper is a powerful advertising media with clear environmental credentials. In 2013, Ahlstrom conducted a life Cycle Assessment (LCA) study on several paper and plastic substrates used for posters applications to determine the impact of those products on the environment. The Environmental Product Declaration of the Chantaffiche 250, 115 g/m² for billboard applications will be made available at the show. Reviewed externally according to ISO 14040/ISO14044 standards, this study demonstrates that paper is better than plastic in nine out of nine environmental indicators.

"With this study, our aim was to identify opportunities for improving our product environmental performance and make comparison between paper and plastic substrates with respect to environmental credentials. We believe that paper as a recyclable and biodegradable product is the right choice for impactful campaigns and minimum environmental impact," explains Jan Witt, Product Manager, Poster Papers.

Ahlstrom ChantafficheTM is the widest range of posters papers for printing of advertising campaigns. This extensive range of coated poster papers works perfectly with offset, screen or inkjet wide-format printing, whether using solvent, UV or latex inks.

FESPA 2013 is the largest focused event for the wide format print industry. Ahlstrom booth is P5S.

For more information, please contact:
Jan Witt
Product Manager, Poster Papers
Tel. +49 (0) 541 604 338

Liisa Nyyssönen
Vice President, Communications
Tel. +358 10 888 4757

Ahlstrom in brief
Ahlstrom is a high performance fiber-based materials company, partnering with leading businesses around the world to help them stay ahead. Our products are used in a large variety of everyday applications, such as filters, medical gowns and drapes, diagnostics, wallcoverings, flooring and food packaging. We have a leading market position in the businesses in which we operate. In 2012, Ahlstrom's net sales from the continuing operations (excluding Label and Processing business) amounted to EUR 1 billion. Our 3,800 employees serve customers in 28 countries on six continents. Ahlstrom's share is quoted on the NASDAQ OMX Helsinki. More information available at www.ahlstrom.com.