Creating consumer preference with transparent wrapping papers

Creating consumer preference with transparent wrapping papers

Brand owners and retailers are continuously searching for new ways of attracting consumers, and at the same time developing more sustainable packaging. Packaging solutions made with Ahlstrom-Munksjö transparent wrapping papers effectively convey a value of trust in customers’ mind.

Play the transparency card

 Shoppers are increasingly concerned about buying food products they trust. The use of transparent specialty papers makes it simple for consumers to quickly see the product’s freshness but that’s not all. Used for bread packaging or pastry wrapping, Ahlstrom-Munksjö transparent papers enable brands to offer consumers a unique touch and feel. Additionally, its strong, sustainable attributes will help brands reinforce their eco-friendly brand image.

The power of nature

By nature, paper creates a unique brand emotion. Using transparent paper to wrap bakery products or to pack fruits and vegetables brings the consumer experience to a next level. Safe for direct contact with food, renewable and recyclable, Ahlstrom-Munksjö’s range of transparent papers is the perfect alternative to replace non-renewable materials.

Used as sachet, bags or bag windows, Ahlstrom-Munksjö’s product offering includes solutions with various levels of transparency to meet all kind of requirements. Yet another example of how fiber-based solutions contribute to reducing the packaging environmental footprint and developing a more sustainable everyday life.