Ahlstrom's Cristal™ transparent paper transforms Maped’s eraser packaging to a more sustainable alternative


Ahlstrom, a leading manufacturer of innovative fiber-based materials, in collaboration with adapa, a leading supplier of flexible packaging solutions, and Maped, a prominent stationery brand, is proud to introduce a groundbreaking flowpack solution for eraser packaging.  

Ahlstrom’s Cristal™ base papers are an optimum solution for transparent packaging. By partnering with adapa and Maped, the three companies have developed fiber-based window packaging for a popular school supply – erasers.   
"This collaboration between Ahlstrom, adapa, and Maped is an example of our shared dedication to sustainability and responsible business practices," said Guillaume Lavoue, Product Manager for Ahlstrom. “By offering a transparent paper alternative, we are empowering companies and consumers to find fiber-based alternatives for traditional plastic or film substrates without sacrificing functionality or aesthetics."  

Cristal™ is manufactured from natural cellulose fibers, yet this innovative transparent paper offers the same level of functionality and durability as traditional plastic packaging. By using renewable and biodegradable materials, Cristal™ provides an eco-friendly alternative without compromising on quality.  

“The entire process, from paper production to conversion, is 100% made in France,” explained Chloé Romanet, Product Manager for Maped. “When working with regional suppliers who offer sustainable practices, our overall product footprint is reduced through this collaborative value chain.”  

“At adapa, we rethink packaging in close cooperation with our customers in order to implement more sustainable alternatives,” said Franck Caresmel, Head of Sales Unit Fresh Food France for adapa. “In the case of Maped we were able to fulfill their requirement for a transparent paper-based packaging, while at the same time moving from a classic blister pack to a flowpack. As a result, we found a fiber-based solution with Ahlstrom’s CristalTM printed and laminated against a thin BOPP layer locally in France – which at the same time allowed us to reduce the amount of material used.”  

“Collaboration and an open innovation mindset are critical to our ‘from Plastic to Purpose’ strategy and our mission to ‘Purify and Protect, with Every Fiber, for a Sustainable World.’ We find success is achieved through active and open partners like Maped and adapa who enable innovation across the entire supply chain,” Guillaume Lavoue further commented.  

For further information on Ahlstrom, please contact:  

Addie Teeters, Head of Marketing Communications, addie.teeters@ahlstrom.com  
tel. +1-920-766-8304 


Ahlstrom in brief 

Ahlstrom is a global leader in combining fibers into sustainable specialty materials. Our purpose is to Purify and Protect, with Every Fiber, for a Sustainable World. Our vision is to be the Preferred Sustainable Specialty Materials Company for all our stakeholders. We serve five growing and distinctive end markets, which form the basis for our five divisions: Filtration, Food & Consumer Packaging, Healthcare, Building Materials, and Technical Materials. Our net sales in 2022 for continuing operations amounted to EUR 3.3 billion and we employ some 7,000 people. Read more at www.ahlstrom.com

adapa in brief  

From design to extrusion, from mono films and multilayer barrier films to pre-made bags and sleeves, from logistics to technical service – adapa France is the all-rounder of the adapa Group*. Based on a broad range of premium packaging solutions, extensive services, and expertise in terms of processing and refinement, adapa France has been meeting the highest customer requirements for more than 30 years. *adapa Group is specialized in sustainable customized packaging solutions for the food, tobacco, hygiene, and pharmaceutical industries. The highly specialized Centers of Excellence cover the whole integrated value chain and enjoy technology leader status in their field. This places the company in an ideal position to be an accelerator of change for a better world and a trusted partner to its customers. 

Maped in brief 

Founded in Annecy, France, in 1947, Maped is an independent, French, family-owned brand that designs and manufactures school supplies, colouring (Color’Peps) tools, writing and office supplies, as well as creative leisure kits (Maped Creativ') and mobile food containers (Maped Picnik). The group employs 1,800 people, distributes its brands in more than 120 countries, and has 17 subsidiaries worldwide and three integrated production sites (China, Mexico, and France). It generated sales of 198 million Euros in 2022, 75% of which were exported. Read more at www.maped.com